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Shoppers Prefer Online Marketplaces For Repeat Purchases Shoppers tend to discover new products and make their first purchase from a retailer, but prefer marketplaces like Amazon for subsequent purchases, ...
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Ikea's real challenge in India lies online Ikea's first store in India may be drawing the crowds, but for success in the long term, the innovative Swedish giant will need a robust online presence ...
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Small stores like Aldi are driving shopping trips Consumers increasingly prefer to make need-based shopping trips rather ... The trick is getting people to move their shopping online — something ...
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Cultural barriers don't allow women to get online: Arpan Sheth, partner, Bain & Company There are around 400 million internet users in India, but less than one-fifth of them use the platform for online shopping or transacting any business.
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