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Secret ad deal with MasterCard lets Google track retail shoppers In a secret deal estimated to be worth millions of dollars, Google paid MasterCard to track whether online ad clicks translated to sales inside retail ...
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CVS, Google, Sephora, And Serena Williams To Talk Tech, Brand Building Amid Disruption At ... ... online videos and social-media channels, and Hero, which connects online shoppers live with in-store sales associates for style recommendations.
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