Wednesday, February 28, 2018

Google Alert - online shopper

Google
online shopper
As-it-happens update February 28, 2018
NEWS
Consumers are okay with companies knowing more about them if it leads to a better online shopping experience. Some, in fact, are willing to give up their social security number, according to a new report. But while many consumers are okay with this level of exchange, Episerver's annual "Reimagining ...
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Finding the right price point was a key factor in deciding to shop online — a quarter said they could find better prices on the web than in store. Around one in five also found it is easier to compare prices and products. "Price comparison is particularly important for those aged 40-plus," said the report.
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