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| Winners and losers of Black Friday 2025 | Retail Dive Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
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| Despite breaking online Black Friday records, US shoppers pay a price Much ado about nothing. Whether shopping online or in a store, the elephant in the room this Black Friday was a dearth of bargain-busting discounts.
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