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| Astound Insights Finds That the Physical Store is Still the Top Determinant for Fashion Purchases ... The increasing popularity of digital shopping has caused concern for many physical store owners, as the report found that 40 percent of shoppers make more than half of their purchases online. However, the results prove that physical stores still contribute to many consumers' shopping decisions:.
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| Surging role of women in E-commerce– A study by Nielsen New Delhi: In the beginning of India's E-commerce boom, men were targeted as primary consumers. Today, the profile of the average online shopper is still a male, aged 25-34. However, as societal shifts continue to alter mores in the economic and cultural sense, we expect to see women becoming half ...
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