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Solving the Four Key Challenges of Today's Advertisers Unfortunately, deciphering online-offline consumer behavior isn't feasible for the majority of advertisers today. Too many use targeting that isn't based on real-world, comprehensive views of consumers. Worse, many overly rely on incomplete consumer profiles restricted to over-used cookie pools, ...
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| In the age of e-commerce, big data analysis is very crucial for retailers and brands - GM, Criteo India In the age of e-commerce, the big data analysis has become very crucial for retailers and brands. Their focus is to identify the consumer's shopping behaviour trends and personalise their online ads. Senior marketing leaders are fully aware of the data divide and the data deficit that this disruption has ...
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