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Retailers: A better algorithm could increase online sales by 76 percent Brick-and-mortar stores use rows of candy, lip balms, and magazines in the checkout aisles to entice shoppers into making additional purchases. Online shopping sites suggest add-on products for the same reason. New York University's Xi Chen, MIT's Will Ma and David Simchi-Levi, and Chicago ...
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Retailers, brands must prepare an omnichannel approach fast as online grocery nears tipping point Consumers are embracing grocery shopping online faster than originally anticipated, and both manufacturers and brick-and-mortar retailers are at risk of being caught flat-footed unless they quickly hire the staff and build the technology necessary to sustain a profitable omnichannel operating model, ...
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